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100 Examples of Productized Services (2020)

Ever wondered exactly how many productized services existed out there?

Us, too! There must be hundreds, maybe even thousands in existence today, despite the concept being a fairly new one in the business world.

We put together a list of different, unique services that have shown incredible success and growth. We hope it will inspire some of you to start your own!

Here are 100 examples of productized services in 2020:

Design

  1. DesignPickle

On-demand graphic design services for a monthly fee.

  1. HighSpark

Developing high-stakes presentations for Fortune 500 companies. Check out their interview here.

  1. Undullify

Unlimited, small 30-minute custom graphic designs.

  1. ManyPixels

Unlimited graphic design with a dedicated designer.

  1. PizData

Professional graphic and UI design with dedicated virtual designer.

  1. Superside

Dedicated team of designers for fast-growing companies.

  1. SketchDeck

On-demand professional design team.

  1. FairPixels

Designing world-class logos for startups with flexible pricing.

  1. 24Slides

Custom presentation design with a team.

  1. RepurposeHouse

Repurposing content into social media savvy videos and images. Check out their interview here.

Content

  1. AudienceOps

Done-for-you content, podcasting, and case studies.

  1. Scribly

Done-for-you content marketing covering strategy, planning, and production. Check out their interview here.

  1. CopyMasters

Dedicated copywriting team for unlimited content.

  1. WithContent

Tech and B2B content marketing agency from Singapore.

  1. ContentFly

White-label content writing service for lean businesses.

  1. Scribe

Complete service for writing, publishing, and marketing books.

  1. SnapCopy

Conversion-optimized copywriting on demand, with a team and unique credit system.

  1. GetMatcha

Licensed content and content analytics for e-commerce businesses.

  1. Content Refined

Complete end-to-end content marketing service with dedicated project manager. Check out their interview here.

Marketing

  1. GrowthGeeks

Work with a team of digital marketing experts on-demand.

  1. GrowthNinja

Helping established businesses scale using targeted Facebook ads.

  1. Kudu

Digital advertising agency for home service businesses.

  1. GrowthMentor

Mentorship/consulting for growing businesses.

  1. ShortList

Dedicated marketing team offering full done-for-you services. Check out their interview here.

  1. AutoGrow

Instant, all-in-one digital marketing team with unlimited tasks and projects.

  1. AvenueHQ

Online marketing team for real estate agents.

  1. HubSnacks

Unlimited Hubspot tasks for inbound marketing.

  1. Boundless Labs

E-commerce and CBD email marketing agency. Check out their interview here.

  1. Publicize

Exposure for startups with fully integrated digital PR and communications services.

  1. Instaaa

Marketing agency helping startups gain press coverage/media attention.

  1. Howler

Automated PR marketing campaigns for businesses to relevant journalists.

Web Design / Development / Maintenance

  1. NerdPilots

Fast and professional web, mobile, and software development and support. Check out their interview here.

  1. MemberFix

WordPress membership site software experts.

  1. LightningSites

Affordable, high-converting website development agency, with a team of experts.

  1. WPBellhop

All-in-one WordPress website solution for custom websites, hosting, and more.

  1. WPBuffs

24/7 WordPress website maintenance service for serious website owners. and white-label partners. Check out their interview here.

  1. WPTheory

Customizing WordPress themes in 1 day.

  1. BrandBuilders

Done-for-you affiliate and e-commerce websites.

  1. Human Proof Designs

Complete service for building affiliate marketing websites and services.

  1. Websites in a Weekend

Web design and creation service for sales page websites, built in a weekend. Check out their interview here.

  1. WebsiteByTonight

Building Squarespace websites for agencies with real-time collaboration. Check out their interview here.

  1. RipplePop

Hassle-free hire for dedicated WordPress developer. Check out their interview here.

Podcasts

  1. Podreacher

Creating high-quality articles from podcasts.

  1. CallForContent

Podcasting agency for White Label and agency services. Check out their interview here.

  1. Lower Street

Premium podcast production services for brands. Check out their interview here.

Sales / Lead Generation

  1. LeadCookie

LinkedIn lead generation and prospecting service.

  1. Spaceship.rocks

Lead generation, outreach, and market research using machine learning and proprietary algorithms.

  1. LinkedFire

Done-for-you LinkedIn lead generation for B2B companies.

  1. Legendary Leadgen

Helping B2B companies win prospective leads and improving their sales process. Check out their interview here.

SEO

  1. SeoBrothers

White label SEO service for web & digital agencies and freelancers. Check out their interview here.

  1. SeoButler

SEO and content products for marketers.

  1. Detailed

SEO analysis, tools, and insights.

  1. FatJoe

Done-for-you link building and SEO content services designed for agencies.

  1. SEOak

Professional SEO services for small businesses.

  1. Jolly SEO

SEO and PR ghostwriting agency. Check out their interview here.

  1. Rankings.io

SEO ranking services for elite personal injury law firms. Check out their interview here.

  1. Ayima Asia

Global digital marketing agency delivering SEO and social media campaigns. Check out their interview here.

  1. Plumbing and HVAC SEO

SEO, web design, PPC, and social media marketing for plumbers and HVAC businesses. Check out their interview here.

  1. Loganix

Link-building services for SEOs and marketing agencies.

Social Media

  1. SocialPrim.com

Done-for-you social media posts for a fixed monthly price.

  1. FlatRateSocialMedia

Social media marketing solutions for small businesses.

  1. BeanJungle

On-demand marketing services to drive awareness to products and services.

  1. 100PoundSocial

Expert social media marketing and lead generation.

Virtual Assistants

  1. Boldly

Premium remote staffing agency trained and hand-picked from Fortune 500 companies. Check out their interview here.

  1. FreeeUp

Premium marketplace for pre-vetted freelancers. Check out their interview here.

  1. Virtual Latinos

Virtual assistant agency with bilingual staff from Latin America. Check out their interview here.

  1. Squared Away

Virtual assistant agency run by military spouses. Check out their interview here.

  1. FancyHands

U.S-based virtual assistants for everyone.

Customer Support

  1. HelpFlow

24/7 live chat agents for e-commerce stores.

  1. LTVPlus

Outsourced customer experience teams for e-commerce brands.

Accounting / Finance

  1. Accountrepreneur

Bookkeeping, taxes, CFO, and other accounting services for service-based businesses. Check out their interview here.

  1. BeanNinjas

Xero bookkeeping, financial reporting, and training for digital entrepreneurs, influencers, and online businesses.

  1. StashWealth

Financial planning services for high earners.

  1. Bench

Online bookkeeping service for small businesses, with a dedicated bookkeeper.

  1. Paro

Top-tier remote financial experts offering CFO leadership, financial planning and analysis, accounting, bookkeeping and more.

E-Commerce

  1. HeyCarson

Shopify customization service with a dedicated developer.

  1. Whole Design Studios

Shopify marketing service for fashion businesses.

  1. BobSled

Marketing agency for Amazon brands and sellers.

  1. StoreTasker

Outsourcing agency for Shopify design, development, and marketing projects.

  1. Draft

Research and design services for online stores.

Other Services

  1. Boss-as-a-Service

Habit-forming accountability service for productivity. Check out their interview here.

  1. VideoHusky

Unlimited video editing service.

  1. IdeaCheck

Automated market validation for testing out business ideas.

  1. Rush Translate

Online translation services (supporting 60+ languages).

  1. Case Study Buddy

Complete done-for-you case study service for established businesses. Check out their interview here.

  1. OptimizeMyBnb

Airbnb listing optimizations to help hosts get more customers. Check out their interview here.

  1. Bambee

HR management services with a dedicated HR manager.

  1. Remotivate

Remote recruitment agency. Check out their interview here.

  1. Points Panda

Helping people turn their credit points into free flights. Check out their interview here.

  1. GetSteward

Done-for-you sales and marketing research.

  1. TheRavenry

On-demand business analysis and consulting.

  1. Rev

Automated and human-powered transcription service.

  1. System.ly

Coaching service for digital agencies.

  1. CheckSub

Subtitling services on demand.

  1. DataStories

Augmented analytics report for enterprises.

  1. KISS IELTS

Online coaching agency for IELTS test prep. Check out their interview here.

  1. Funded Today

“One-stop-shop” crowdfunding marketing agency. Check out their interview here.

  1. Fairwinds

Services, open-source, and software to enable organizations to run secure, reliable and scalable Kubernetes infrastructure.

  1. Frontend Mentor

Coaching service helping people improve their front-end coding skills. Check out their interview here.

  1. ProofReadingPros

One-click copyediting and proofreading service inside Google Docs, powered by humans.

Want to learn more about productized services?

  • Join the 1400+ (now 2600+ as of March 2020) productized service group called Productized Startups. It is full of business value bombs and discussions around building and growing a productized service.
  • Sign up to the newsletter. You’ll receive each week a curated email with tons of value and interesting conversations from the group.
  • Want to get interviewed? Send me a tweet 🙂
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Different Types of Productized Services You Can Start

Productized services are still a relatively new concept that is gradually gaining popularity.

Many have had tremendous success with it. Others are just starting out. Here we collected examples of different types of productized services in hopes that you’ll be empowered to start your own! 

Before we dive in, a few things:

Productized Service – what is it?

Put simply, it’s a business model that takes a typically one-to-one client service (i.e. freelance work like content creation, SEO, web design, consulting) that is neatly packaged and sold as a product with a defined scope and price.

Productized services offer unique value. Unlike freelancing/consulting/SaaS, it’s a completely systemized, done-for-you model that is scalable. 

Why productize your service?

Well, for one thing – people are more likely to trust a full-blown company than a random freelancer. The good ones can be pretty hard to find, and sometimes it can be quite expensive.

Productized services offer self-employed entrepreneurs to grow their income without limitations by creating something scalable. You will typically have a larger audience and you’ll provide pain-point solutions for many people, especially within a niche.

The best part? Anyone can do it!

Let’s dive into our examples. We have:

Virtual assistant productized service:

Boldly
FreeeUp
FancyHands

Marketing productized service:

GrowthNinja
AvenueHQ
GrowthGeeks

Design productized service:

ManyPixels
DesignPickle
HighSpark

Content productized service:

AudienceOps
Scribly
WithContent

SEO productized service:

SeoBrothers
Loganix
SeoButler

Video editing productized service:

VideoHusky

Coaching productized service:

Boss-as-a-Service
System.ly
Mindful makers

Website development/maintenance productized service:

NerdPilots
LightningSites
WPBuffs

Takeaway

While there are many different types of productized services you can offer, we can see similar patterns: 

  • Focus: many of them are very niche, doing only one service and doing it well. Many aim to become the go-to experts in their field.
  • Standardization: most services come in packages with a clearly defined scope and rarely ever diverge from this – it allows them to scale and avoids “scope creep”. They often say no to custom requests (although some offer this).
  • No-risk: a lot of these services offer a money-back guarantee for first-time customers to try out. 
  • They offer solutions in unique ways: productized services tend to thrive in areas of business where other industries can’t deliver great service (freelancing, SaaS, etc).

Inspired to start your own productized service? Have some insight to share? Reach out to us or post a comment!

Want to learn more about productized services?

  • Join the 1400+ (now 2300+ as of Feb 2020) productized service group called Productized Startups. It is full of business value bombs and discussions around building and growing a productized service.
  • Sign up to the newsletter. You’ll receive each week a curated email with tons of value and interesting conversations from the group.
  • Want to get interviewed? Send me a tweet 🙂

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10 Examples of Productized Services Landing Pages (and why they’re good)

There’s no question that landing pages are a crucial part of any business today, and even more so for productized businesses.

From generating leads (inbound marketing), collecting data, testing, and making your value proposition clear, the landing page is indispensable for your biz. It might even be the single most important aspect of successful growth.

But what makes a landing page good?

There are many elements that go into a conversion-worthy landing page, so we took a look at a few great ones ourselves!

Check out these 10 examples of landing pages and why we liked them:

  1. Scribly.io

Founder: Dani Mancini
What they do: Content marketing strategy, planning, and production. Their done-for-you service offers an all-in-one, hassle-free package for any business.

Why their landing page rocks:

  • Clear value proposition – right away, the first thing we notice is what they do, how they’re unique, and why they’re suited to work with any business.
  • Clear CTA – they offer a FREE strategy call followed by a ‘Book a Call’ button.
  • Social proof – ‘trusted by businesses all over the world‘ proven with examples and testimonials.
  • Video – they made short video to introduce and simplify the process for their clients. Nice!

For more info on her service, check out her interview.

  1. NerdPilots

Founder: Kevin Pereira
What they do: Professionally build and fix websites/software. They offer a 24/7 service and offer a “fast and free” quote.

Why their landing page rocks:

  • Their value prop is immediately clear and is one of the first things we notice. They even have a video!
  • Clear CTA – get a fast and free quote by clicking this large green button.
  • Social proof – great ratings from various sources.
  • They added a phone number at the top to make it even easier for clients to contact them.
  • Using pictures of real people to build trustability.

For more info on his service, check out his interview.

  1. ManyPixels

Founders: Robin Vander Heyden, Quentin Gilon, Geoffrey Merran
What they do: Professional graphic design services. They take away the headache of hiring a great designer and getting unlimited designs for a flat fee!

Why their landing page rocks:

  • Clear value prop – they show what they do and why people should care, i.e. all your creative needs in a few clicks, no interviews or contracts, and unlimited design.
  • It’s super easy to sign up – clients can sign up with their email directly on the landing page and get started right away!
  • Social proof – they have an impressive number of clients and testimonials.
  • They provide an attractive portfolio of some examples of their work.
  1. LeadCookie

Founder: Jake Jorgovan
What they do: Lead generation for LinkedIn. They help businesses get quality leads with proven techniques and seamless processes.

Why their landing page rocks:

  • Clear & unique value prop – they don’t use bots (yay for humans) and offer proven and predictable results with their niche service.
  • Intro video – straight away we see the embedded YouTube video that explains their value prop to clients even better…and it’s only a minute long!
  • Social proof – impressive clientele, testimonials, and case studies.
  • Risk-free – their 30-day money-back guarantee is emphasized throughout to build trust.

For more info on his service, check out his interview.

  1. HeyCarson

Founder: Jonathan Kennedy
What they do: Customize Shopify stores. Businesses can get a professional developer dedicated to their project within a day.

Why their landing page rocks:

  • Unique value prop – they offer services specifically for a niche market that needs it.
  • Success stories – their case studies build trust and showcase their credibility.
  • Impressive social proof – 10,000 Shopify stores! That’s a lot.
  1. Case Study Buddy

Founder: Joel Klettke
What they do: Get case studies for businesses. They offer an easy, hassle-free process that has a dedicated team of experts to help with buy-in to final assets.

Why their landing page rocks:

  • Clear value prop – they offer transparency (with their streamlined processes and documentation) and a hassle-free process for getting case studies that sell.
  • They make their focus clear – ‘we only do case studies‘. It shows which customers they want and can give the most value to (established businesses with a lot of success).
  • Great copywriting – a word from the CEO and monthly $ figure makes a strong statement for their credibility!

For more info on his service, check out his interview.

  1. RipplePop

Founder: Jordan Johnson
What they do: Unlimited WordPress developer help. Businesses can get a dedicated professional developer (or a team) in the span of a few minutes.

Why their landing page rocks:

  • Great value proposition – they take away the drama and the hassle of finding the ‘right’ developer for any business.
  • Social proof – they have a good number of clients and even more impressive testimonials that show the loyalty in these clients. It adds more strength to their value prop.
  • Introduction video – the personalized video from the founder himself (Jordan) builds a relationship and trustability with clients!

For more info on his service, check out his interview.

  1. AvenueHQ

Founder: Rebecca Toelstra
What they do: Build and maintain websites and digital marketing for real estate businesses. They offer experts for the niche market and affordable rates.

Why their landing page rocks:

  • Unique value prop – their niche expertise and skills offer a full service without their clients needing to lift a finger.
  • Niche audience – their marketing services are tailored towards a niche market (realty), marking themselves as experts in their field.
  • They use their real clients’ pictures on their landing page – personalization was a great touch, especially for retention, reputation, and social proof.
  1. SEO Butler

Founder: Jonathan Kiekbusch
What they do: SEO and content solutions for marketers. They offer a wide array of services dedicated to conversion and SEO that their clients can choose from.

Why their landing page rocks:

  • Full layout of service – like a nicely laid out menu, they showcase their impressive array of services so you can choose right away which one you need.
  • Unique selling proposition – their products are clearly tailored for marketers.
  • Upon further exploration, we discovered how each product had its own unique landing page that goes into further detail. Cool!
  1. WP Buffs

Founder: Joe Howard
What they do: Handle 24/7 website maintenance and management support services. They offer flexibility and no hassle with different packages/care plans and even a custom plan for website owners.

Why their landing page rocks:

  • Clear & simple value prop – they claim to be the leading service for 24/7 website maintenance and support specifically for their target customers (serious website owners and white-label partners).
  • Social proof – they back up their claim with impressive testimonials and client base!
  • Personalization – they used pictures of their own staff in the background to build relationships and trust with their clients.

Our Takeaway

So what made these landing pages good?

Some basic elements that we found played a crucial role:

  • Each had a well-crafted USP/value proposition.
  • Their overall design also contributed to their business persona.
  • Several made good use of their CTA’s and videos.
  • Social proof was also a huge playing factor in all of them!

There is no right way to make a good landing page – it’s probably the most creative part of your business!

We hope you feel inspired to level up your landing page game. How are you going to optimize yours? Let us know in the comments or reach out to us!

Want to learn more about productized services?

  • Join the 1400+ (now 2300+ as of Feb 2020) productized service group called Productized Startups. It is full of business value bombs and discussions around building and growing a productized service.
  • Sign up to the newsletter. You’ll receive each week a curated email with tons of value and interesting conversations from the group.
  • Want to get interviewed? Send me a tweet 🙂
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15 Pieces Of Advice From Successful Productized Service Entrepreneurs

How do you run a productized service?

This is a broad question that doesn’t have a single right answer. Being able to run a successful service requires an open mind, flexibility, and grit. 

So, we interviewed some successful entrepreneurs and asked them for advice that would help productized startups no matter where the level of growth is.

From their insights, you’ll learn things from how to pick your market, how to charge, when to hire, first steps, and much more! Check out their advice below:

  1. “Mentorship is key. Find someone or a few people who have been to the top of the mountain and seek mentorship.”
    Zach Smith (Funded Today, $400k/month)

    Learn more about Zach’s crowdfunding business in his interview.
  1. “Have the courage to charge a little more.”
    Dani Mancini (Scribly.io, $30k/month)

    Learn more about Dani’s productized content service in her interview.
  1. “Pick a large and growing market. If you see a lot of competition in the space, that’s a good thing.”
    Harry Morton (Lower Street, $25k/month)

    Learn more about Harry’s podcast production service in his interview.
  1. “Results alone don’t cause the client to stay. You have to be proactive with showing them results and help them see your productivity.”
    Josh Nelson (Plumbing and HVAC SEO, $375k/month)

    Learn more about Josh’s marketing agency in his interview.
  1. “User experience optimization is the most important when it comes to having a good quality productized service.”
    Anna Shcherbyna (Remotivate, $10k-15k/month)

    Learn more about Anna’s remote recruitment agency in her interview.
  1. “Stay laser-focused. When you focus on just one offer, you allow yourself to become the best.”
    Chase Dimond (Boundless Labs, $90k+/month)

    Learn more about Chase’s email marketing agency in his interview.
  1. “Play to your strengths, start something in a space you actually understand or can learn quickly. Build the process. Get the people.”
    Joel Klettke (Case Study Buddy, $330k/year)

    Learn more about Joel’s case study service in his interview.
  1. “Hire early and do as little of the work yourself as possible.”
    Dana Lindahl (Legendary Leadgen, $15k-20k/month)

    Learn more about Dana’s lead generation business in his interview.
  1. “Sweat the details! Be sure to keep your focus on delivering a genuinely outstanding service and experience for your clients – because the rest will just follow.”
    Sandra Lewis (Boldly, $4M/year)

    Learn more about Sandra’s remote staffing company in her interview.
  1. “If you are considering offering your services at a higher rate, do it.”
    Jordan Johnson (RipplePop, $30k/month)

    Learn more about Jordan’s WordPress support service in his interview.
  1. “Put yourself out there. Look for mentors who have achieved what you want to achieve.”
    Eugene Cheng (HighSpark, $600k/year)

    Learn more about Eugene’s PowerPoint agency in his interview.
  1. “An amazing product will only get you so far. It’s the experience that you can create with the support that you give that will put you above the rest of your competition.”
    Nathan Hirsch (FreeeUp, $9M/year)

    Learn more about Nathan’s virtual assistant market in his interview.
  1. “Price fairly, but don’t undercharge, or you will end up feeling very miserable.”
    Daniel Tay (With Content, SGD$300k/year)

    Learn more about Daniel’s content marketing agency in his interview.
  1. “Care about making a product or service that people will talk about. You have to be invested in the success of the people you work with.”
    Davis Nguyen (My Consulting Offer, $100k/month)

    Learn more about Davis’ consulting agency in his interview.
  1. “It’s okay to go slow. It might be frustrating at times, but by keeping the pace reasonable you develop something of unique value while setting yourself up to stick with this in the long run.”
    Jaclyn Schiff (PodReacher, $7k/month)

    Learn more about Jacci’s content marketing service in her interview.

What’s next?

Armed with these little nuggets of wisdom, you can now take actionable steps to start or improve your productized service.

What’s the next step you want to accomplish for your business? Finding a mentor? Increasing your prices? Hiring great people? Niching down to get better clients?

Let us know in the comments and feel free to reach out!

Want to learn more about productized services?

  • Join the 1400+ (now 2300+ as of Feb 2020) productized service group called Productized Startups. It is full of business value bombs and discussions around building and growing a productized service.
  • Sign up to the newsletter. You’ll receive each week a curated email with tons of value and interesting conversations from the group.
  • Want to get interviewed? Send me a tweet 🙂
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My goals with Productized Startups (+ Roadmap!)

Hi everyone!

Robin here, founder of Productized Startups! 🙌

Productized Startups’ aim is to become the ultimate hub for productized service entrepreneurs but also agencies, consultants, and freelancers who want to learn how to productize their service and move from consulting to creating scalable and predictable businesses.

Productized services > Consulting

I love productized services. I think that ordering or delivering any kind of digital services online is a very poor experience currently. As a business owner, I have used multiple freelancers and freelancer marketplaces and always had a subpar experience: The projects took longer than expected, communication was not smooth, and the quality was not always consistent.

The solution? Productize your service. By narrowing down the scope of the work you offer and neatly packaging your service, you are able to create a consistent experience for your customers, at a predictable price. Forget proposals, one-off projects. etc!

Background

I founded my own productized service ManyPixels, in December 2017 and grew it to thousands of requests done and 20+ employees. In September 2019, my co-founder took over as CEO and I remain shareholder and part of the board of ManyPixels today. Today, I work full time on this community and my SaaS for productized services.

The reasons is that I felt I wanted a new experience with higher leverage and creating content and building tools that enable others create businesses is what I love doing. It made a lot of sense for me. I plan to share my learnings on doing this in public and let’s see how it goes!

What content will you find on this blog?

  • Interviews with productized service founders. Each interview will show the behind-the-scenes of building productized services, including lessons and failures.
  • Articles specifically on productized service. Feel free to let me know your recommendations.

My current roadmap till the end of the year (2019):

  • Publish at least 15 interviews. (Done!)
  • Write a new book on Team building for productized services. (Done! Book is here)
  • Release our productized service course (Update: Released!)
  • Become profitable (so far my costs are $0/month but I will soon onboard a VA to help me with the outreach, interview publication, and newsletter) (Half done, VA is hired but still not profitable…)

Want to learn more about productized services?

  • Join the 1400+ (now 2600+ as of March 2020) productized service group called Productized Startups. It is full of business value bombs and discussions around building and growing a productized service.
  • Sign up to the newsletter. You’ll receive each week a curated email with tons of value and interesting conversations from the group.
  • Want to get interviewed? Send me a tweet 🙂