1. Hello! Who are you and what is your business?
My name is Adam Crookes and I am the founder of Freshly Squeezed, a productized SEO content writing service. Ever since a young age, I’ve been fascinated by the idea of entrepreneurship. I had always wanted to be able to run my own business. After parting ways with a digital marketing agency in October of last year, I was in a position where I could go all-in on an idea that had been brewing in my head for a while.
It was a scary time. There were a lot of unknowns. I wasn’t sure if I could make it work and I was worried I would fail. Failure is definitely something I was concerned about. At the same time, I was fully aware that allowing negativity to consume my head would be unproductive and distract away from the task at hand. I knuckled down and did everything that I could to build a customer base as quickly as possible.
I knew that if I didn’t at least try to pursue my life-long ambition, I would regret it. The last six months have gone so quickly. In terms of revenue, I am currently generating $2,800/month. I have several customers in the SaaS industry and I also work on content for businesses in an eclectic mix of other industries. I enjoy the variety!
After six months of building Freshly Squeezed, I am now earning more than I was at the digital marketing agency. I can’t quite believe it. In a way, I think it’s good that it hasn’t sunk in yet – and I don’t think it will anytime soon. I’ve been working towards my own financial targets, but I never really attach any emotion to it. I treat it like a competitive game.
Freshly Squeezed provides on-demand SEO content writing services for small businesses and startups. We offer productized packages which include the development of a full SEO strategy for businesses. SEO is one of those things that founders always say they’re going to look at, but never do. For many, it’s difficult to know where to start with search engine optimization.
Fortunately, our service does all the heavy lifting for you. When it comes to producing high-quality blog content that is well-positioned to rank highly for industry-related keywords, there are a lot of things to consider. If only it was as easy as writing a 1,000-word blog post and sprinkling in a few keywords. It’s much more complex than that. In fact, we consider 51 Google ranking factors when writing blog posts for customers.
SEO content writing is, without a doubt, the most cost-effective way to bring regular streams of traffic to your website. Once you start ranking highly for certain keywords, the magic starts! Freshly Squeezed is working with many customers to build domain authority, which will help them to rank for competitive keywords more easily in the near future.
During this uncertain time, I’ve seen a lot of businesses increase their focus on SEO – it’s been very interesting to see this happen. As I said, it’s a cost-effective form of marketing that can generate long-term results. Websites are not going anywhere any time soon. Building a solid presence on search engines is the best marketing investment you could be making right now.
2. How do you attract and retain your customers?
The first few customers were obtained through cold emailing. More recently, I have been focusing on running Facebook and LinkedIn advertising campaigns with hyper-focused targeting. I absolutely love it. There’s nothing better than logging in and checking all of the data. I’m very proud of my click-through-rates! Probably too proud! The campaigns for Freshly Squeezed have successfully generated lots of conversions and sparked many conversations.
In terms of retention, I always go out of my way to provide customers with additional value. I do my very best to overdeliver and surprise my customers with the blog content. I’m always coming to them with my own ideas that always tie into the strategic SEO that we established from the outset. I think that you should try and get engage with your customers as much as possible.
3. What were your challenges and obstacles to growing your business?
There have been many! It’s a constant learning process. I had to learn on-the-job with Freshly Squeezed. Fortunately, I’ve found great mentors who have helped guide me through certain challenges and obstacles. I’m always trying to push the quality of the content writing to a consistently exceptional level.
At this present time, I do all of the content writing myself. If I hope to scale further, it may not be possible to do all the writing forever. I suffer from Obsessive-Compulsive Disorder (OCD), so the idea of handing the reigns to someone else is a little nervewracking. My keen eye for detail has definitely helped me to deliver content writing that exceeds expectations.
4. What has been helpful to help you to grow your business?
Becoming a productized service has definitely helped to grow my business. Potential customers want to be able to see pricing instantly and the productized model facilitates this. I always loved the idea of having productized packages and it has worked very well for me thus far. It adds a level of predictability to my monthly revenue, which is always helpful. As I said, I have targets to hit! Facebook and LinkedIn advertising campaigns will continue to play a significant role in the growth of Freshly Squeezed.
5. What is your advice for those that are starting a productized service?
My advice for starting a productized service would be to just go for it! Lots of people often say they don’t have any time. If you have time to watch an hour of Netflix each day, you have time to start building something awesome.
The ultimate goal for a productized service is for it to eventually run itself. You will then be able to watch Netflix as much as you like! Also, never be afraid to ask others for advice. It’s a strength – not a weakness.
6. What are your plans for the future?
Oh, I have a lot of plans! I think there’s always a danger of trying to grow too quickly. Nevertheless, I’m immensely hungry and want to be able to scale Freshly Squeezed both in terms of customer base and the service offering. Currently, we are focused solely on crafting SEO strategies and blog content. However, in the future, we could explore branching out into delivering other forms of written copy.
7. Where can we learn more about you?
Great question! I’m always down for a conversation, especially if you’re currently dreaming up your next big idea. If you’re looking for some encouraging words of support or just want to chat about the trials and tribulations of business, feel free to email me at Adam@Squeezed.io.
If you would like to find out more about the SEO content writing services of Freshly Squeezed, please visit our website and request a free blog article for your business, on a topic of your choice.
Also, just under five years ago, I launched an online magazine, featuring exclusive interviews with actors and music artists. It continues to gain a lot of interest. For me, it’s always just been a passion project. If you’re a fan of film, television and music – it’s worth a read!