1. Hello! Who are you and what is your business?
I’m Jaime from Mexico City, you can learn more about me (full-story) here: www.jaimenacach.com, and https://www.bloominari.com/about. I started this business to be an entrepreneur, like my family. To have the freedom/flexibility to own my time, and help myself grow (not my boss/employer).
The idea for Virtual Latinos was born out of the lack of vetted, high-quality virtual assistants and virtual marketers from Latin America which I wanted to hire for my marketing agency Bloominari.com. So I built it.
I hired my marketing team from Bloominari to build a website, write the content, and then I created all the landing pages, ads, graphics, email automation, etc to start attracting VAs to apply for work. Then, I focused on organic SEO rankings to attract US clients to hire our VAs. Today we earn between $7-$15K/month.
I have two plans: 1) Hire on your own using our Directory, starts at $99/mo (1 hire), or 2) Hire through the agency, no upfront cost to client: Learn more: https://virtuallatinos.com/pricing/.
There’s a huge demand for quality VAs that live/work in the US time-zone, that are professional, reliable, and are more affordable than US-based workers.
I hire 4 VAs, and spend a couple of grand/month on software, cost of Ads, etc.
2. How do you attract and retain your customers?
I got my first paid client who purchased our Directory subscription in April 2019, after about 6 months or organic rankings of our website. Then our SEO rankings grew, and got more leads/clients through organic search.
Our marketing techniques involved SEO, Paid Ads on Google/FB, content marketing, and partnerships/affiliates.
We keep 100% of our clients, as we have high-quality, highly-vetted VAs, so the VAs stay working with our clients for the long run.
3. What were your challenges and obstacles of growing your business?
Building the platform for our business (took a long time, about 1 year) was the first challenge, then hiring the right staff to help me grow the company.
My original business still is Bloominari.com, our marketing agency. Yet, now most of our focus (and income) comes from Virtual Latinos.
So far, one big mistake was charging a one-time fee to access our Directory and not making commissions from the payments to VAs on that model. So we raised the price of the Directory from $49/mo to $99 to try to get more clients for our agency hiring recruitment (where we do make a commission).
4. What has been helpful to help you to grow your business?
Lots of lifetime deals purchased on AppSumo + AgileCRM.com, ActiveCampaign, Zapier, various FB groups, FB Ads, Jotform forms, and many others. I took a leap of faith with building a new business and focusing my time/resources on making it happen.
My marketing and design skills helped me build most of the backend landing pages, CRM, automation on my own to help save lots of money.
5. What is your advice for those that are starting productized services?
Provide a SUPER high-quality service, high-quality vetting of VAs, and professional VAs. The service/quality that speaks for itself, and encourages people/clients to spread the word and recommend us (and hire more people through us).
A mistake I keep seeing others make is not trying things fast enough and waiting for stuff to be perfect.
Surprisingly, I got a lot of leads/clients from industries we never initially had thought of, such as realtors/property management companies looking for bilingual VA’s.
6. What are your plans for the future?
Increase our Directory of VAs from 200 to 500 vetted VAs, and increase our revenues by 100-150% in 1 year.
To accomplish this, I plan to invest in more people, more tools, and marketing our business.
A bad economy/recession would be a huge blocker I anticipate.
7. Where can we learn more about you?
You can find out more at:
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