1. Hello! Who are you and what is your business?
What is up productizedstartups.com readers.
My name is Brice. I’m originally from Austin, Texas and I run an advertising agency called Major Impact Media.
How We Got Started
I got started online in 2012 after college. Once I graduated I quickly realized that no one was offering small liberal arts graduates high paying jobs, so I went online to figure out what would be a better option.
I ran an eBay store in college for a while and grew up very tech savvy so it made sense when I started to offer freelance services to a number of different services to local businesses. I was diving into things like WordPress, SEO and website analytics.
I realized that a lot of these businesses were struggling to generate more leads and sales.
When I found Google Ads (or AdWords at the time) I saw a huge opportunity helping businesses with paid advertising platforms.
I started Major Impact Media in 2015 at the end of another business venture. I met most of my initial clients by showing up to networking events and connecting with the entrepreneurial community in Austin.
Networking today is still our number one source of business. We’re running about $23,000 a month with a 50% margin.
We offer Facebook and Google ads to digital product creators and service professionals on a monthly retainer model.
2. How do you attract and retain your customers?
Today for growth we’re working on doing more inbound marketing to attract clients. Creating valuable content and doing free training helps to start conversations and give us a positive reputation when people are doing research about us during the sales process.
But the best places that we have ever got customers are from past customers who know about us, have used our services and recommend us to other people.
For customer retention I believe the most important thing is creating a strong relationship in the first 90 days. My goal is to help our clients understand they have a partner to grow their business and not just another service they are paying for.
We get to know them, their goals and work together to figure out the best way to keep growing with paid advertising.
3. What were your challenges and obstacles of growing your business?
The biggest challenge to growing an advertising agency is being able to internally develop high quality advertisers to deliver high quality work.
In the ad world your ability to deliver high quality work is what will keep you in business. And if you don’t want to be stuck doing all the work you need to be able to train high quality advertisers.
After spending years inside of accounts and working with dozens of companies I’ve become great. But one man can only manage a few accounts.
Today I’m focused on training my team members to be able to execute our services.
4. What has been helpful to help you to grow your business?
I think one of the biggest things that we keep learning to help us grow is how to niche down and how to specialize so that we can more and more systematize our services and be able to provide high quality work without having to reinvent the wheel any time a new client comes on board.
If there’s something I could go back and change sooner, it would be developing our internal systems and processes for us to be able to train up quality media buyers internally sooner.
Technology also helps a ton, especially when we are running a remote team.
The tools that I could not live without in my business are:
- Project Management Tool – Asana https://asana.com/
- Communication Tool – Slack https://slack.com/
- Online Documents – Google Doc https://www.google.com/docs/about/
- Knowledge Base – Confluence https://www.atlassian.com/software/co…
- Video Conferencing Tool https://zoom.us/
- Scheduling Tool https://calendly.com/
- Screen Recording Tool – https://www.loom.com/
5. What is your advice for those that are starting productized services?
Check out questions 2, 3. and 4
6. What are your plans for the future?
What’s Next For Major Impact Media
Going forward I’m looking to expand the team to be able to help our clients grow.
We’re also going to start to offer our internal training as a do-it-yourself product for small companies who can not afford our services.
Most of the training out there is not focused on how teams can consistently produce winning ad campaigns, and we want to be able to reach more companies by starting to train them on the methodologies and frameworks we’ve developed.
I see breaking into the training market to be competitive but I believe there is a lot of room in the space for quality training.
You can follow us online to see how it goes.
7. Where can we learn more about you?
If you want to get a hold of me or learn more about us, please come check us out at majorimpactmedia.com.
I’m also active on Facebook.
Thanks for reading! I hope you got some good tips out of this and it helps you with your service-based business.